(DOWNLOAD) "Disrupting Yourself - Launching New Business Models from Within Established Enterprises (Chapter 15 from Disrupt Together)" by Stephen Spinelli, Jr. & Heather McGowan # eBook PDF Kindle ePub Free
eBook details
- Title: Disrupting Yourself - Launching New Business Models from Within Established Enterprises (Chapter 15 from Disrupt Together)
- Author : Stephen Spinelli, Jr. & Heather McGowan
- Release Date : January 05, 2014
- Genre: Small Business & Entrepreneurship,Books,Business & Personal Finance,
- Pages : * pages
- Size : 1885 KB
Description
Most innovators don't have the luxury of starting from scratch: they must launch new business models within existing enterprises. Now, discover powerfully effective ways to do this, integrating new business models into a complete innovation framework that works.
Disrupting Yourself - Launching New Business Models from Within Established Enterprises is part of Philadelphia University's breakthrough approach to innovation: one that links business, design and engineering, and delivers extraordinary results in both new and existing ventures. First, Dr. Stephen Spinelli and Heather McGowan introduce this "Disrupt Together" approach, explain its deep roots in design thinking, and show how it generates far more high-value ideas for innovation. Next, Brandy Fowler drills down to focus specifically on bringing business model innovation into existing organizations.
Fowler provides specific tools and strategies for mitigating risks to the existing business, determining where to innovate with business models, and developing new business model innovations with strong chances of success. She illuminates these with a complete case example: a pharmaceutical company that sought to complement its traditional "blockbuster drug" model with a health-and-wellness program that would be paid for by large employers through a per-member-per-month subscription fee.
Disrupting Yourself - Launching New Business Models from Within Established Enterprises is one of 15 e-chapters addressing all facets of innovation, from design processes and team development to business models and value delivery. Each is crafted by a pioneering business innovator – and they all integrate into today's most coherent, realistic blueprint for innovation. For all entrepreneurs, executives, managers, strategists, and students who want to drive more value from innovation.
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